Telco 2.0™ - How to make money in an IP-based worldWhat's different about this report?

1.) Exhaustive Research & Analysis.

The Telco 2.0™ Market Study Report is based on ongoing programme of primary and secondary research:

  • View sample pagesOnline surveys with 800 respondents
    (800 to date)
  • Depth interviews with Operators
    (40 to date)
  • Depth interviews with vendors
    (40 to date)
  • Review of latest industry white papers
    (60 to date)
  • Synthesis of latest market forecasts
    (30 to date)
  • Review of latest conference presentations
    (150 to date)
  • Review of key blogs
  • Analysis of announcements and press releases
  • Workshops with industry insiders
  • Output from Telco 2.0™ Industry Brainstorm, October 2006

It is made up of 280 pages, with over 100 diagrams and charts. We've worked hard to make it valuable to operators and vendors alike, as
follows:

2.) Analysis by senior practitioners, not journalists or researchers.

STL’s analysis team includes an ex-CEO of O2, an ex-Marketing Director of Orange, an ex-Strategy Director of MCI, ex-Product Development Manager at Sprint, and ex-Product Strategy Manager of Ericsson.

3.) Comprehensive synthesis, not just technical aspects of Convergence.

We've analyzed all the commentaries and forecasts that touch on TMT Convergence, interrogated them, and condensed them into the 'killer stats' that all senior execs at telco operators should know. These are now in one single comprehensive document.

4.) Up-to-date attitudes and insight from leading practitioners from 100 companies.

Primary research has included interviews with over 45 leaders in the field and a survey of over 500 others since January.

5.) Useable format, not pages of long-hand.

The report is in a slide format in PDF (see sample). It is stuffed full of charts, diagrams and graphics for more effective communication. People have asked us for this format because they find that it's easier to a.) read, b.) navigate around and c.) use to discuss with colleagues (in meetings etc).

But the biggest value, we feel, will be its focus on...

6.) Practical next steps, not just forecasts and commentary.

The meat of the report describes a NEW MODEL we've created to help operators create effective plans to a.) optimize their current activities and investments AND b.) migrate effectively towards a very different IP-based converged world.

While the report can be bought alone, most value will be derived from the accompanying workshop, which we've specially designed to help companies process the specific opportunities for themselves.

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