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Home > Telco 2.0™ > Telco 2.0™ Market Study > Report Contents

Telco 2.0™ Market Study

Report Contents

Over 280 pages and 100 diagrams and charts.

1. Executive Summary

2. Telecoms, Media & Technology – A Market in Transition:

1. Scope & Definitions
2. Frameworks for Industry Analysis: Forces & Operator SWOT
3. Underlying forces: What’s driving all this change?
4. Changing Industries: Web 2.0, Telco 2.0
5. Examples of Disruption: New competitors, partnerships, products & services, business models

3. Market Forecasts:

1. User attitudes to IP Services and Convergence
2. Network capability: Investments in IP
3. Access Technologies: Growth in Pervasive Bandwidth
4. Service adoption: What services are going to be Big
5. Devices: How customers will access Services

4. Operator Responses to IP-based Convergence (from IMS Insider Surveys & Interviews):

1. Introduction and Background to Surveys & Interviews
2. Telco 2.0™ Developments
3. Investor Views on Operators
4. Telco 2.0™ Timing – When will the ‘Tipping-Points’ Occur?
5. Services and Service Development
6. Current and Future Strategies
7. Barriers to Future Success
8. Implications for Operators

5. Operator Opportunities & Threats

6. Operator Stepping Stones for Success:

Introducing the STL’s 3-step approach

1. Step 1 – Build understanding
   • STL’s IP Situation and Strategy Analysis (IPSASA) tool
   • Measuring industry and company changes
2. Step 2 – Re-define the corporate, service and technology strategies:
   • Corporate Strategy Options for Operators
   • Prioritising service strategies: STL’s Service Prioritisation Matrix (SPM)
   • Voice and Messaging Strategy: Principles for Future Success
   • Alternative Service Funding: Advertisers as Customers
   • Technology Strategy
3. Step 3 – Embark on low-risk migration:
   • Migration steps and goals: The critical 8 steps
   • Migration priorities for different operator segments

7. Industry Best-Practice: Case Studies and Learnings

1. Operator: BT
2. Operator: SK Telecom
3. Operator: Rogers Telecom
4. New Operator Business Models:  Blyk (Advertising-Funded MVNO)
5. Evaluating Vendors: Lessons for operators
6. Lessons from Internet companies: Yahoo!
7. The value of open API’s:  Amazon and Ebay

8. Conclusions

9. Appendix

Future Services – Examples:

1. Background
2. Movie Rental for Consumers
3. Advanced Communications for Business

Technology Research & Analysis (from IMS Insider Interviews & Surveys)

1. Introduction and Background to Surveys & Interviews
2. Technology Enablers and Standards
3. Operator Preparations for Convergence & Timeframes for Adoption of IP/IMS
4. Market Leaders in IMS (including the IMS Insider Deployment Register)
5. IMS Analysis

NOTE: We offer a cut-down version of the above focusing on the technology aspects of the above. It is 80 pages long and covers sections 2 and 3 and 'Architecture Best-Practice' from Section 6.

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