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Beyond Bundling: Growth Strategies for Fixed and Mobile Broadband – "Winning the $250Bn delivery game"Future Broadband Business Models – 1st EditionThis report examines future retail and wholesale business models for fixed and mobile operators offering high speed packet data services. This includes - but is not limited to - providing Internet access. The report charts the next 10 years for fixed and mobile telecoms network operators as the viability of the current broadband business model is threatened by intense competition and falling prices in maturing markets, changing usage patterns, and the adaptation of new technologies. The report identifies and profiles a new $250Bn market opportunity.
This study is supported by BT, GSM Association, the Broadband Stakeholder Group, the TeleManagement Forum, and Telecom TV. Publication Date: April 2008 The Future Broadband Business Models Report SeriesThis report is one of a series of in-depth analyses of the Broadband market, and examines the market opportunities and long term business models and architectures needed for success. Four End Game Scenarios for Fixed and Mobile Access, to be published in October 2009, compliments this report by focusing specifically on the evolution of fixed and mobile broadband access in the light of recent trends in mobile broadband deployment, expected fibre rollouts, and a shift towards new wholesale & VAS models. It looks at the potential for Telco 2.0 type revenues, in particular 'new wholesale'; broadband revenues, in the light of real-world market developments, the economy and technology & regulatory evolution. The report will also include some brief information on key vendors and regional differences. NB We also offer both Editions together as a package - please email contact@telco2.net or call +44 (0) 20 7247 5003 for details. Report AbstractIntense competition and falling prices in maturing markets coupled with the challenges presented by changing usage patterns and the adaptation of new technologies are all starting to threaten the viability of the current broadband business model.
This report reviews the pain points in current operational scenarios, case studies of successful strategies and emerging new entrants, and profiles the key threats and future opportunities to the industry. It outlines a number of key steps to develop business models that can be viable in the evolving marketplace, and touches on the future of core Voice & Messaging revenues, Video Distribution, P2P technologies, the Next Generation Network, E-commerce Value Added Services, and more. The report identifies and profiles a new $250Bn market opportunity.
Key Points
Who is this report for?The report is for senior (CxO) decision-makers and business strategists setting business strategy, and for product managers, technologists, and strategic sales, business development and marketing professionals acting in the broadband arena in the following types of organisations:
Strategists and CxOs in Media and Investment Companies may also find this report useful to understand the future landscape of the broadband industry, and to help to spot likely winning and losing investment and operational strategies in the market. Click here to purchase the report Business Context – The Changing Face of Broadband DistributionThe chart below shows how the telecoms industry today offers two dominant types of distribution systems for content and services.
1. Vertically integrated networks, like the Public Switched Telephony Network, its mobile equivalent, Next Generation Network replacements for these, and SMS messaging ("PSTN & SMSC"). Here, a dedicated network integrates connectivity, service and payment. 2. Internet access, where connectivity, services and payment are all separate ("Broadband Internet"). 3. In the future there will be a wide range of new business and payment models which assemble devices, applications, content and connectivity in new technical and economic ways ("Other"). Wholesale markets will evolve greatly to support this. This original hypothesis, affirmed by our proprietary market research, is explored in depth in this report. This study looks at the impact of this significant change on the business models of those in the broadband value chain. Click here to purchase the report Key Questions AnsweredThis report uniquely answers 3 key questions: 1. "What are the business models for fixed and mobile broadband voice, video and data access over the next 5-10 years" - how will these revenue streams evolve for telcos and cablecos? 2. "What are the future wholesale and retail business models" - managing costs and revenues by learning from outside the telecoms industry. 3. "How to rejuvenate broadband growth strategies" – what are the new propositions, channels and partners for telco operators, cablecos, ISPs, NEPs, Device Manufacturers, Investors, and Public Policy bodies. In addition, to help operators and vendors maximise future opportunities from broadband-based services the following questions are also addressed:
Click here to purchase the report Case Studies, Companies and Services, and Technologies & Applications CoveredCase Studies: Akamai, BT 21CN, BT Vision, e-TopUps, Illiad, Janet(UK), Joost, Kontiki, Limelight, LINX, Sky Anytime. Companies and Services Covered: 3 UK, Akamai, Amazon, Amazon Kindle, Apple, Apple iPhone, Apple iTV, ASUS, AT&T, AT&T/Bell Labs, BBC, Blackberry, Blockbuster, Blyk, BSkyB, Carphone Warehouse, Cinema Paradiso, Cisco, Dell, Deutsche Telekom, Direct Connect, Disney, DoCoMo, DoCoMo iMode, Easyjet, Ericsson, France Telecom, Freebox, Gillette, Google, Google Phone, Hutchison 3, Intel, Liberty Global, Link, Livebox, Lovefilm, Lucasfilms, Maxjet, Microsoft, Motorola, Motorola Tetra, Moviebank, MSN, My Moviestream, Myspace, Netflix, News Corp, Nextel, Nokia Ovi, Pixar, Qualcomm, Ryanair, Scientific Atlanta, Setanta, Sky+, Skype, Slingbox, Sprint PCS, Swedish Metro, Swisscom Hotspots, Tandberg, Tesco Mobile, The Economist, Tracfone, TV Perso, Verizon FIOS, Verizon Wireless, Virgin, Wall Street Journal, Walmart, Yahoo!, YouTube. Technologies & Applications Covered Broadband, Broadband Video, Broadband Voice, Cable, CDMA, CDNs, Deep Packet Inspection, DSL, Edge-Caching, Ethernet/ATM unbundling, Fax, Femtocell, FON, GSM, HDD, IMS, Internet Video, IP, IP Multicast, IP Stream, IPTV, ISDN, Linksys, Linux, MMS, Mobile TV, Muni Nets, MVNO, Mxit, Netgear, OpenID, OPLANs, P2P, PAN, Peak Shaving, PSMN, PSMs, PSTN, Telex, Traffic Shaping, VoD, VOIP, VPN, Wifi, WiMax, WLAN. Forecasts IncludedFor 2006-2017: Wholesale and Retail BSP revenues by Fixed and Mobile Access, TV, Data, Voice & Messaging across 12 Western European and North American markets. Summary of Contents (click here for detailed contents)Part 1: The business model and a framework for change. Pricing and User LicensesFuture Broadband Business Models Publication Date: April 2008 Single User License*: £1,995 GBP Excluding UK VAT (if applicable) Corporate License***: Price on Request * Dedicated license for 1 named individual. NOTE: UK VAT at 17.5% is chargeable on orders from all UK customers and from non VAT registered customers in other EU Member States. Please supply your EU VAT registration number or add 17.5% UK VAT to your remittance. Customer WorkshopsThe Future Broadband Business Models research raises a number of important questions and challenges for Broadband Service Providers (BSPs). To help companies take these findings forward and develop concrete action plans, Telco 2.0™ run interactive ‘Mindshare’ Workshops to provide a unique means to access this knowledge quickly and effectively, combine it with internal thinking, and produce agreed action plans for clients to exploit the opportunities presented. Click here for details about the workshops. Telco 2.0™ Future Broadband Business Model Team Biographies
Further informationOther Reports
Updated 1 September 2009 |
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