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Key Account Management

Increasingly key accounts make up the majority of sales in large B2B organizations.

While many companies jump to invest in CRM systems and Key Account Management training methodologies and licenses to support star sales teams, few look at managing accounts holistically as mini-businesses.

As a result sales teams are often disjointed from internal product development, R&D, from HR and from partner channels. They are therefore disabled from serving their customers effectively.

STL helps clients develop their key account teams to be able to adapt to fast changing market requirements and to create deeper, longer-term relationships for sustainable growth.

Further information

Case study: Global Account Management

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