Business Model Innovation
for the Digital Economy
for the Digital Economy
Voice and Messaging 2.0 is Telco 2.0's analysis of the industry's traditional core business, traditionally c.80% of $3 trillion Telco revenues, based on our unique insight into the emerging competition, the industry value chain, and original research into user needs.
There is a great wave of change and innovation in voice and messaging, although many telcos are missing out. Innovative new players are stepping in and there is opportunity for telcos is to work with them rather than compete - there are genuine opportunities as well as threats. This report illuminates the evolving opportunities and threats, and provides an invaluable guide to success in this exciting new world.
Publication Date: April 2008
The report is for senior (CxO) decision-makers and business strategists setting business strategy, and for product managers, and strategic sales, business development and marketing professionals acting in the Voice arena in the following types of organisations:
Strategists and CxOs in IT and Investment Companies may also find this report useful to understand the future landscape of the Telecoms and related industries, and to help to spot likely winning and losing investment and operational strategies in the market.
Core voice and messaging revenues – which remain 80% of the Telecoms industry’s global revenue – are under stronger threat than ever before:
The consequence of this diversification in means of delivering voice and messaging is a major change to the forecast nature of industry revenues.
Yet the industry does not believe that it truly understands it's customers' real needs from the most core products.
(Source: STL Partners Telco 2.0™ Voice & Messaging Survey, January 2007 and 2008 (A survey of operators and vendors across the Telco industry); n=327
The Voice & Messaging report describes the forecast evolution of the market and shows how Telcos can work with the market to develop new services and distribution channels. It provides an original framework for identifying competitive characteristics of new applications and profiles 70 of the latest interesting Telco 2.0 innovations that we’ve encountered in our research – an invaluable tool for visionary CxOs, strategists and product managers alike.
This report uniquely answers 3 key questions:
1. What do 'End Users' really want – what are their unmet telephony and messaging needs and how to address them profitably?
2. How to respond commercially – what features and functionality will enable telcos to grow their core business?
3. How to refine product strategy – what is the best migration path to meet current and future market conditions?
In addition, the report seeks to help operators and vendors maximise future opportunities by answering the following questions:
What are the pricing strategies to adopt or avoid?
Detailed Case Studies: 3UK, Skype, Iliad. Truphone, PhoneGnome, Verizon iObi, VoiceSage, Tesco Mobile.
Other Companies and Services Covered: 3 SkypePhone, 3GPP, 3UK, AOL IM, Apple, Apple iPhone, Apple Visual Voicemail, AT&T, AT&T Digital One Rate, Avaya, Bebo, Blackberry, Body Shop, BT Fusion, BT Web 21C, C&W, Carphone Warehouse, Change for Charity, Craigslist, Cyworld, DailyMotion, Dell, Easymobile, Ebay, Embarq eGo Phone, Facebook, FCC, Flickr, Fonolo, France Telecom, free.fr, Freebox, Fring, Gizmo, Google, Google Android, Google Mail, GrandCentral, GSMA, Habbo Hotel, Hutchison 3G, Indesit, Interoute, iPhone, iPod, iTunes, Jabber, Jaduka, Jaxtr, Lebara, Level3, Linked-In, LiveJournal, MCI Friends & Family, Meebo, Metacafe, MSN, Mxit, MySpace, NeuStar, NMS Communications, Nokia, Nokia 60 Series, O2, Orkut, QQ, Qualcomm, Ribbit, RIM, Salesforce.com, Softbank (Yahoo!), Telekom Austria, Telfort / KPN, TeliaSonera (IM), Terranet, The Cloud, TiVo, T-Mobile Flext, TV Perso, Twitter, Verisign, Virgin Mobile, Virgin SA MVNO, Vodafone, Vodafone "stop the clock", Vonage, Vyke, Wal-Mart, Xbox, Yahoo!, YouTube.
Technologies & Applications Covered: 3G, Adobe AIR, ADSL2, AJAX, ASP, BREW, BSS, Calendars, Call Routing, CDMA, Communications Enabled Business Processes (CEBP), DECT, DNS, DRM, DSL, DVD, ENUM, Femtocell, Flash, Gaming Devices, GPRS, GSM/WLAN, HSDPA, IM, IMS, IP, IPTV, ISDN, IVR, Java MIDP, LTE, MMS, Mobile, Mod_Python, MS Silverlight, Network Address Book Synchronisation, NGN, OTT, P2P, PBX, PC, PHP, Picture Messaging, Prepay Mobile, PSTN, PVR, Ring-back, Ringtones, Roaming, Set-top boxes, SIM, SIP, SMS, SS7/TDM, To-do lists, UI, UMTS, Unified Communications, USB Dongles, VCR, Visual Voicemail, Voice, VOIP, Wi-Fi, WiMax, WLAN, XMPP.
Applications & Companies covered in the directory: Abbeynet, Apple iPhone, Bridgeport Networks, Brightroam, Bubbletalk, CallButler, Cellity, Convenos, Craigsnumber, DoCoMo, Evoca, flurry, fring, GoLoco, GrandCentral, Hotxt, icall, Ifbyphone, imity, iotum, Jaduka, Jaiku, jajah, Jangl, Jaxtr, Jott, Kadoink, Kirusa, Loopt, Lypp, Me.dium.com, meebo, Mig33, MobileMeWorld, mySay, Nimbuzz, Octro, Ogo, OZ Communication, PacketMobile, Pheeder, PhoneGnome, Phonevite, Pica, Pinger, Pownce, Radio Handi, renzoo, Ring2Conferencing, SearchtoPhone, Sightspeed, Sniff, Supcast.com, Tex2me, Toktumi, Treasuremytext, TruPhone, Userplane, Utterz, Vapps, Verizon, Vonage, Vyke, wablet, Woize, YackPack, Yahoo! OneConnect, yak4ever, Yugma, Zygo Communications
Executive Summary
Introduction
Part 1 - Understanding user needs
Part 2 - Market dynamics
Part 3 - How non-carrier communications spread
Part 4 - How operators gain and lose control
Part 5 - Competing in a low-cost world
Part 6 - Future corporate strategy
Part 7 - Finding new markets
Part 8- A theory of communication systems
Part 9 - A framework for product innovation
Part 10 - Product strategy
Part 11 - Long-term issues
Part 12 - Action plan
Appendices
Directory
Publication Date: April 2008
Single User License*: £1,995 GBP Excluding UK VAT (if applicable)
Group License**: £4,450 GBP Excluding UK VAT (if applicable)
Corporate License***: Price on Request
* Dedicated license for 1 named individual.
** License for a group of up to 5 employees within a named organisation.
*** License for all employees within a named organisation.
NOTE: UK VAT at 15% is chargeable on orders from all UK customers and from non VAT registered customers in other EU Member States. Please supply your EU VAT registration number or add 15% UK VAT to your remittance.
The Voice & Messaging 2.0 research raises a number of important questions and challenges for operators and their partners. To help companies take these findings forward and develop concrete action plans, Telco 2.0™ run interactive 'Mindshare' Workshops to provide a unique means to access this knowledge quickly and effectively, combine it with internal thinking, and produce agreed action plans for clients to exploit the opportunities presented.
Click here for details about the workshops