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Home > Telco 2.0™ > Research > Research Practices > Content Distribution 2.0

Telco 2.0™ Content Distribution 2.0 Research Practice: Fixing a Broken Value Chain

• Context
• Key Questions Answered
• Content Distribution 2.0 Practice Strategy Reports
• Content Distribution 2.0 Practice Executive Briefings
• Telco 2.0™ Executive Briefing Subscription Service

Context

Broadband has been the source of great growth for Telcos and the platform on which a lot of innovative new applications services have developed, fundamentally changing many parts of the economy.

Many broadband business models have to some extent been a victim of their own explosive success for Telcos. Highly competitive marketing costs coupled with vast growth in demand for bandwidth are driving a shift in costs & network dimensions and design that challenge existing pricing and service delivery models. Issues over rights management have bedevilled the music industry and increasingly threaten the video industry and others.

Conversely, for many media companies, enabling cheap, secure, flexible, standard, easy to use, multi-device distribution for rich media is a critical and growing need.

The key themes of this Research Practice are:

• Renegotiating relationships between content owners and distributors
• Enabling and incentivising low cost distribution
• Getting more 'long tail' content
• Integration across devices (mobile, PC, STB, TV, Portable Media Player)

The Broadband ISP has also enjoyed strong growth
but the business model is now under pressure

Key Questions Answered

The overarching questions addressed by this Content Distribution 2.0 Research Practice are:

• "How will the market evolve?"
• "What are the strategies for success across players: telcos, content providers, applications and equipment manufacturers?"

Content Distribution 2.0 Practice Strategy Reports

• Future Broadband Business Models - Beyond Bundling: Growth Strategies for Fixed and Mobile Broadband "Winning the $250Bn delivery game" addresses fundamental questions about the structure and evolution of the market and identifies new winning strategies for broadband players.

• Content Distribution 2.0: "Fixing the broken online video distribution value chain" examines the particular tensions arising from the huge growth in video delivery and existing business models and how to resolve these tensions.

Content Distribution 2.0 Practice Executive Briefings

Telco 2.0™ Executive Briefings are c.30 page in-depth analyses on key topics:

• 3 Scenarios for the Future (Jan 2009)
• Music & Sport Content Category (Jan 2009)
• Mobile TV (Apr 2009)
• Use Cases - Case Study / Use Cases (May 2009)

Telco 2.0™ Executive Briefing Subscription Service

Briefings are available individually, in packages, or as part of the overall Telco 2.0™ Executive Briefing Subscription Service.

We also offer packages including the briefings and one or more of any of the 150+ page strategy reports giving access to the full breadth and depth of Telco 2.0™ strategy research.

For further information please email contact@telco2.net