STL Partners - business model innovation in the TMT sector

Strategy Reports
Digital Youth: How today's kids will change tomorrow's Telcos

Publication: January 2009

* Overview * Key Points * Who is this report for? * Pricing

Overview

To operate either retail or wholesale Telco services in the future it is critical to understand the forces and realities driving new digital and online behaviours in youth markets around the world.

This generation has grown up with a mouse and mobile in their hands and has adopted this technology like no other generation before. Their disruptive behaviours are important and relevant in their own right and also in the context of their frequent role as early adopters and mavens of new technologies and usage in other user groups. Today's digital kids are tomorrow's customers - in both the business and consumer worlds.

This report examines the consequences of the new disruptive behaviours, expectations of telephony services, and how the habits these generations are forming will transform the criteria for the design of successful future services. It is based on an analysis of changing behaviour and trends in worldwide markets, and sets out a guide to principles and best practice in using Telco assets and new retail and wholesale business models for designing services for this generation as it matures and influences the rest of the market.

Please email contact@telco2.net for more information or to pre-order.

Key Points

  • A detailed analysis of new customer behaviours and the forces driving them.
  • How Telco assets and capabilities can be used in order to access new retail and wholesale opportunities arising – and the pitfalls of ignoring them.
  • The strategies for success, and how to manage the risks and challenges of these opportunities for Telcos.

Who is this report for?

The report is for senior (CxO) decision-makers and business strategists, product managers, strategic sales, business development and marketing professionals acting in the following types of organisations:

  • Fixed & Mobile Broadband Operators - to set and drive strategy.
  • Vendors & Business Partners - to understand customer need and develop winning customer propositions.
  • Regulators and Standards Bodies - to inform strategy and policy making.

Strategists and CxOs in IT and Investment Companies may also find this report useful to understand the future landscape of the Telecoms and related industries, and to help to spot likely winning and losing investment and operational strategies in the market.

Please email contact@telco2.net for more information or to pre-order.

Pricing and User Licenses

Digital Youth

Publication Date: January 2009

Single User License*: £1,995 GBP Excluding UK VAT (if applicable)
Group License**: £4,450 GBP Excluding UK VAT (if applicable)
Corporate License***: Price on Request

Please email contact@telco2.net for more information or to pre-order.

* Dedicated license for 1 named individual.
** License for a group of up to 5 employees within a named organisation.
*** License for all employees within a named organisation.

NOTE: UK VAT at 17.5% is chargeable on orders from all UK customers and from non VAT registered customers in other EU Member States. Please supply your EU VAT registration number or add 17.5% UK VAT to your remittance.