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Telco 2.0™ Advertising & Marketing 2.0 Report:
How telcos can help to bring customers and brands together successfully
Publication: January 2009
Report Context
Telco advertising is not a new idea and many companies have made exploratory moves in this area. Best practice and industry approaches have previously been identified in the in Telcos' Role in the Advertising Value Chain - "How to make the Telco Advertising Channel work for Brands and profitable for Telcos".
However, in addition to some of the operational challenges identified to date there is a fundamental strategic challenge: is Telco Advertising a big enough opportunity on it's own to merit the investments and actions need to unlock it? In The 2-Sided Telecoms Market Opportunity - "Sizing the new $125Bn platform services opportunity" research, adjacent complimentary opportunities in Business Intelligence and Marketing Services are identified, which if added to Advertising could transform the attractiveness of the opportunity.
This report profiles this newly identified market opportunity and the steps needed to turn the opportunity into a viable strategic business activity for Telcos.
Key Questions Answered
The key questions that this report answers are:
- "What is the opportunity in detail?"
- "What do you need to do to access it?"
- "What are the strategies for success and where are the risks and challenges given these opportunities?"
Research Format
- 150+ page manuscript document
- + Powerpoint format slide summary
Price
£1,990 + VAT Single User License
£4,450 + VAT Group User License
Corporate licenses - POA
To Pre-Order or Register Interest
Please pre-register your interest in learning more about this report by emailing contact@telco2.net.
Please see also The Telco 2.0™ Advertising & Marketing 2.0 Research Practice.
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