Telecoms Sales Automation

The Customer

A global telecoms operator.

The Challenge

The client’s strategy requires it to increase volume, address new segments, through new channels, globally and at the same time introduce a host of complex value-added network and IT services. To support this strategy, the client is overhauling its core processes, its approach to products and the supporting systems infrastructure. One of the key areas where the client is looking to make substantial changes, is in product configuration and pricing, where the existing approach relies on multiple stages of manual validation and re-entry by expert teams.

The Solution

STL worked with the client to define the target business model and determine the roadmap for reaching this model. From this, the business processes are being defined, which provide the framework for detailed product definitions and associated business requirements. These include a high degree of “business” maintainability and the ability to alter product definitions and rules in the configuration and pricing applications, without involving IT. The biggest challenge for the client is to move away from a “stovepipe” approach to products and adopt a more generic, component-based approach to defining its services. This must then be articulated as pure business requirements (data definitions and rules) in a manner that is completely new for the business functions that are accountable for product definition.

The STL Advantage

Combining extensive telco operational experience, specific know-how in product configuration & pricing, a rich catalogue of examples from telecoms and other industries, STL is bringing its expertise in implementation of strategic and transformation initiatives to the client. In particular, STL is using its collaborative approach to ensure that key issues are addressed much more effectively, faster, throughout the organisation.

The Result

STL is currently working with the client on the finalise its detailed business requirements. These will support a fundamental shift in the capability for the client to deliver innovative services through its direct and indirect channels, in a more responsive and sustainable manner. This will be critical in meeting the client’s strategic objectives.